“Rock the Vote!” A Youth Voting Movement and the Music Industry

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“Rock the Vote has continued to reach voters across genres and generations by sticking to Ayeroff’s initial plan: put the music industry to work for the greater good. In spite of the staggeringly high stakes of this year’s election, he’s encouraged by the efforts he’s seen from young people, from the activism of Marjory Stone Douglas High School students to Billie Eilish, who will vote in her first presidential election this year and is vocally encouraging her fans to do the same. The celebrities, PSAs, and successful social media campaigns have all done their part, but the message has always been more important than the medium.”