Most people believe that Johnny Thunder’s 1999 hit song, “Born to lose,” describes a man who loses in everything he attempts. Samir Desai is not most people. Samir Desai knows that Johnny Thunder was not born to lose, but born too loose. This misunderstood lyric is known to the people who do everything with a free spirit and a purpose to have fun. The mantra, “Born Too Loose,” so deeply resonates with Samir that it is tattooed on his right arm in his niece’s handwriting. Since a young age, Samir has been interested in film and technology. Having one of the first film recorders in history (as far as the 80’s go), he was obsessed with creating home films and movies. Now as an executive producer, he has taken his interest into the creative field by producing independent films. His love of photography, cult films, and world travel has influenced his vision and allowed him to bring a mix of classic literature and modern culture to the screen.